Should You Create a Pitch Video for Investors if a Short Film Already Exists?

Creating a pitch video for investors, even when a short film already exists as the foundation for a feature-length project, can be a very valuable tool. Here’s why you should consider it:

 

1. Visualizing the Full-Length Concept

The short film already showcases your visual style, quality of work, and general story, but a pitch video can:

• Clearly outline how the short will evolve into a full-length feature: story arcs, new characters, and larger-scale scenes.

• Highlight the unique aspects of the project and its commercial potential.

• Demonstrate elements not present in the short film, such as scenes from the feature-length script.

 

2. Creating an Emotional Connection

A pitch video specifically designed for investors can:

• Evoke emotions and interest in a short amount of time (2–3 minutes).

• Focus on the project’s "hooks": its unique style, meaningful themes, or audience appeal.

• Use cinematic techniques to inspire investors to participate.

 

3. Highlighting the Commercial Strategy

A pitch video can include elements not covered in the short film:

• Target audience and its scale.

• Potential distribution channels: theaters, streaming platforms, festivals.

• Examples of successful analogs to demonstrate the project’s commercial viability.

 

4. Delivering a Targeted Message

A pitch video can emphasize aspects important to investors:

• Return on investment: showcase examples of successful films with similar parameters.

• The creative team: introduce the director, writers, actors, and their achievements.

• Your vision for the feature-length film: clearly communicate how the project will be realized.

 

5. Success Stories

Many successful feature films began as short films, later supported by additional pitch materials:

• "District 9": Originated as the short film Alive in Joburg. To secure financing, the team created presentation materials explaining how the concept would transform into a large-scale sci-fi film.

• "The Babadook": Started as a short film, but a pitch video helped highlight the film’s commercial appeal to broader audiences.

• "La La Land": Had a promotional trailer that visualized the musical’s potential before the full production began.

 

Conclusion

A pitch video can significantly increase your chances of attracting investors, even if a short film already exists. It allows you to tailor your message to a business-focused audience, clearly show commercial viability, and highlight your readiness to execute a large-scale project. This additional tool can make all the difference in securing funding.